Tuesday, August 07, 2007

Gold Coasts No.1 Website fiasco

A couple of weeks ago the local newspaper - The Gold Coast Bulletin - released it's new website/news portal which at the time didn't interest me so much as the newspaper itself fails to interest me.

Although there has been a couple of blog posts which I found not only amusing but also revealing inspiring me to put my thoughts out there.


Now the first thing that just makes a joke out of the four page wrapper is that sub headline. "Gold Coast's No.1 Website..." umm..so that is Gold Coast is No.1 Website? This was throughout the non labeled promotional piece. Now you could expect such much mistakes from a blogger but not mainstream media, It's an absolute embarrassment for the residents of the region. No wonder that no other media touched the story.

They also boldly claim to be the regions No.1 website just days after launching the site? Can they back that up with anything other than puffery? No and perhaps that's the reason for the misspell.

They also make, what I would call defamatory, claims such as 'The Gold Coasts tourism operators finally have a single place to concentrate their marketing efforts after many years of needing to use multiple small ineffective websites', really. I'm sure the ACCC would find that somewhat interesting.

Should the owners of websites relating to the Gold Coast be a little upset. Absolutely and so should the Gold Coast Council and Tourism Queensland.

The posts that made me post:
We're Way Ahead
Murdoch Owns The Gold Coast: Is Everyone OK With That?

The other points expressed in those posts are the fact that how did Auda (the domain regulator) let city names slip to the corporate sector?

The other post is somewhat disturbing revealing monopoly domination of media, now seemingly both offline and online.

Great work by both of those bloggers.